
More Than Just A Title: Leading With Purpose, Not Position
In boardrooms, classrooms, and churches alike, leadership is often misunderstood as a byproduct of a job title. Many equate being
Robert N. Tullar is a distinguished global executive, author, and strategic advisor with over four decades of leadership in business development, logistics, and compliance. With experience spanning defense, aerospace, and international trade, Robert brings powerful insights to leaders navigating high-stakes environments. His book, “Why Leaders Fall: A Journey Through The Redwoods,” shares hard-won lessons to inspire stronger, wiser leadership in today’s complex world.
Robert N. Tullar is an award-winning senior executive with over 40 years of global experience in business development, sales strategy, and supply chain management. Known for driving more than $1.5 billion in team and personal sales, he has held high-impact leadership roles at industry giants like Raytheon and General Dynamics. A Six Sigma Greenbelt and U.S. State Department Empowered Official, Robert specializes in compliance, logistics, and government contracting. His career spans 22 countries, where he has consulted on complex operational challenges. With a deep passion for leadership excellence, he continues to mentor professionals and advise organizations on sustainable growth and operational efficiency.
In “Why Leaders Fall,” Robert N. Tullar presents a profound and influential metaphor between towering redwoods and leadership. Through deep personal insights, professional reflections, and spiritual wisdom, he explores why leaders rise and fall and how they can stand stronger. Structured around the lessons nature offers—particularly the root systems, resilience, and interdependence of redwood trees—this book is a guide for anyone in a position of influence, from CEOs to parents. Tullar’s approachable tone, layered perspectives, and practical principles make it more than just a leadership manual—it’s a blueprint for sustainable impact, personal growth, and leaving a lasting legacy with integrity.
After years of service overseas during the Cold War, Ernie Tullar stepped off a 747, dropped to his knees, and kissed the tarmac of American soil.
Kissing the Tarmac is a poignant memoir by Robert Tullar about his father’s quiet sacrifices, a family’s global journey, and the faith that carried them through every storm—both literal and spiritual.
A deeply moving tribute to patriotism, resilience, and coming home.
In part two, Tullar dives into leadership stability. Drawing parallels from redwood roots, he outlines how trust, relationships, and internal values create lasting influence. These chapters offer practical steps for nurturing resilience, repairing weakness, and fostering connections that protect against personal and professional collapse.
I am currently reading your book . I am not finished but I honestly can tell you that you have written a Masterpiece !! I am really enjoying it . It made me think of my years in the Army and working in the ER for so many years . I used to ask myself “why me ? “ , sometimes I could not put into words why I have been successful at work . I used to say to myself “maybe is because the Lord likes me “ or it is that I am a True Believer . What you have written it makes so much sense . I also realized that even though at work I was good , I can tell you 100 % that at home the true leader is Maribel . She fits all the characteristics that you mention on your book . Thank you , thank you and thank you for that great book . I agree that it should be in every school , college , libraries , and every where.
As a corporate executive, I found Robert Tullar's insights both refreshing and necessary. "Why Leaders Fall" redefines leadership through real-world parallels and spiritual grounding. This book has helped me reevaluate how I lead my team and reinforced the value of humility, connection, and long-term vision.
Tullar's metaphor of the redwoods is both powerful and practical. As an educator and leadership coach, I've recommended this book to countless clients. It offers a rare blend of wisdom, experience, and heart—encouraging leaders to grow deep, stand tall, and lead with accountability and grace.
In boardrooms, classrooms, and churches alike, leadership is often misunderstood as a byproduct of a job title. Many equate being
In a world where trends shift overnight, and industries evolve at breakneck speed, leadership remains the cornerstone of sustainable success.
Leadership today is often measured by external achievements—titles held, empires built, and milestones reached. Yet, what truly defines a great
Global executive and leadership expert with 40+ years in business development, compliance, and supply chain—driving results across defense, aerospace, and international markets.
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